# Shea Hoffman: Telehealth and Peptide Growth

Shea Hoffman leads business development for telehealth and peptides at [Lucyd](https://www.wearelucyd.com/), a performance growth agency for businesses operating in complex and policy-constrained categories.

This publication examines audience selection, positioning, customer trust, acquisition economics, telehealth, and the research-use-only peptide market. The central question is practical: who does the business understand, why should that person choose it, and can the acquisition model hold up after the first result?

## The agency behind the work

Shea's point of view is personal. Commercial engagements run through Lucyd. When there is a fit, the work moves into an operating team across paid media, creative, post-click conversion, and measurement. The goal is durable acquisition infrastructure rather than a temporary traffic tactic.

## Useful links

- [Cash-pay telehealth marketing](https://sheahoffman.work/telehealth.md)
- [Research-use-only peptide marketing](https://sheahoffman.work/peptides.md)
- [Published insights](https://sheahoffman.work/insights.md)
- [About Shea](https://sheahoffman.work/about.md)
- [Work with Shea through Lucyd](https://sheahoffman.work/work-with-shea.md)
- [Agent index](https://sheahoffman.work/llms.txt)