TELEHEALTH & PEPTIDE GROWTH
Build for
someone.
A bigger catalog won’t tell customers why to choose you. I write about finding your audience, making the offer matter, and building a growth plan around both.
I’m Shea Hoffman. I lead business development for telehealth and peptides at Lucyd. These are the questions I keep coming back to in conversations with founders.
A point of view
A broad catalog is easy to assemble. A specific reason to choose your business takes more work.
The questions that interest me are practical: Who do you understand? What do they need? What can you credibly deliver? And how will you reach them without building the business around assumptions you haven’t tested?
More writing
Different questions.
The same discipline.
About Shea
The questions I bring to founder calls.
My experience spans advertising, sales, partnerships, and early-stage businesses. Today I lead business development at Lucyd, where I help determine whether there is a useful fit between a growth problem and a managed acquisition engagement.
I value clear thinking, direct communication, and systems that respect the customer. The goal is not activity for its own sake. It is a better signal, a more coherent path, and work that can hold up after the first result.
A useful next step
What are you trying to figure out?
If you’re building or expanding a telehealth or peptide business, we can talk through your audience, your acquisition plan, and whether Lucyd is the right partner for the next stage.
Email Shea